Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners

Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
Seven Steps to a Successful Open Enrollment
If you view annual open enrollment as a simple box-checking exercise, you're likely missing out on helping your staff get the most out of the benefits you provide.
Instead, if you approach open enrollment as a chance to strengthen employee engagement, control costs and help your workforce understand the full value of your benefits program, you'll likely boost participation and satisfaction among your staff. Here are seven steps to getting open enrollment right.
How Do You Picture Your Future Retirement?
Some see retirement as a time to start a new career. Others see it as a time to travel. Still others plan to spend more time with family and friends.
If you have thought about it, good for you. If you haven't, you should. It's a worthwhile exercise that can help you make plans so you can live out your years doing what you want. With that in mind, here are some things to consider.
Your Estate Planning Checklist
One of the most important acts you can pursue to make sure your family is taken care of after your passing is having an estate plan.
But there are many moving parts in a plan, and you'll want to pay attention to all of them so you don't miss anything important that could get in the way of a smooth transition from you to your loved ones. With that in mind, we created this estate planning checklist to help ensure you have all your ducks in a row.
How to Invest for Guaranteed Income
Looking for guaranteed income? It's not easy — and you're not likely to get rich on guaranteed income generators alone. One of the fundamental rules of investment is that rewards over and above what investment theorists call the "risk free rate of return" are only available to those who take some risk with their money.
That said, as you get closer to retirement age, you are going to want some guarantees in place. Here are some of the most popular options.
New Rule Ushers in 'Super Catch-Up' Retirement Contributions
Under a final rule issued by the IRS, beginning in 2026, employees aged 60 to 63 can make a "super catch-up" contribution equal to 150% of the standard catch-up amount to their employer-sponsored 401(k) plan.
Alongside the higher limits, the rule requires employees aged 50 years or older and earning more than $145,000 in wages to make all their catch-up contributions, including the new super catch-up, into a Roth 401(k).
New Rule Ushers in 'Super Catch-Up' Retirement Contributions
Under a final rule issued by the IRS, beginning in 2026, employees aged 60 to 63 can make a "super catch-up" contribution equal to 150% of the standard catch-up amount to their employer-sponsored 401(k) plan.
Alongside the higher limits, the rule requires employees aged 50 years or older and earning more than $145,000 in wages to make all their catch-up contributions, including the new super catch-up, into a Roth 401(k).
Wildfire Disclosure Rule for Home Sales Takes Effect
If you're selling a home in a high-risk wildfire area of California built before 2010, you now face stricter disclosure requirements under new rules that took effect this summer.
The new rule requires sellers to tell buyers not only that the property is in a fire-prone zone but also what steps they have taken to make the home more resistant to fire. It's another effort by regulators and lawmakers to attract more insurers back into California's homeowner's insurance market.
Liability, Large Court Verdicts Drive Commercial Auto Insurance Price Surge
Commercial auto insurance companies continue to post steep losses for liabilities like third-party injuries and property damage, which is driving continued rate hikes for businesses, particularly fleet operators, according to a new report.
The line posted its 14th consecutive year of underwriting losses in 2024, with liability coverage alone accounting for $4.5 billion in red ink. As losses mount, some commercial auto insurers have left the market and those that remain have tightened underwriting standards.
IIHS to Add Speed and DUI Tech to Top Car Safety Awards
Starting in 2027, cars will need anti-speeding technology to qualify for the Insurance Institute for Highway Safety's (IIHS) coveted Top Safety Pick+ award, an honor given to the safest cars on the road. And by 2030, they'll also need built-in systems that detect impaired driving to be eligible for the award.
Here's a look at these new standards and how they could go a long way towards reducing roadway deaths.
Workplace Incivility, Violence Costing Businesses Billions
American workplaces are facing a growing civility crisis that is costing companies dearly.
According to new research from the Society for Human Resource Management, rudeness and discourteous behavior are costing U.S. businesses an estimated $2.1 billion every day in lost productivity, absenteeism and disengagement. The problem doesn't stop at rudeness: a separate study shows a sharp rise in workplace violence, suggesting that incivility and more serious misconduct are increasingly intertwined.
Is It Ever Too Late for Life Insurance?
Many people think life insurance is only for the young. They believe that life insurance is a tool best used by newlyweds with mortgages, parents of young children, and spouses who are both employed.
But what does that mean for seniors? Does that mean retirees have no need for life insurance? The answer to that question depends on your family's needs as well as your financial picture upon retirement.
Understanding Medicare's Three-Day Rule for Skilled Nursing Care
Medicare can be complex, and one of the rules that often surprises seniors is a rule that determines whether your care in a skilled nursing facility will be covered by Medicare or left for you to pay.
This rule is crucial if you need skilled nursing care after a medical event. Here's what you need to know.
Our Blog
- Increase Sales and Retention with an Agency NewsletterYou probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, account rounding, identifying coverage gaps, client retention and referrals. Let’s look at each stage to get an idea of… Read More Increase Sales and Retention with an Agency Newsletter
- Harness the Power of Newsletters as Effective Marketing ToolsAre you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
- Newsletter-Sending Tips to Avoid Spam FiltersSpam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters