Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners
Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
What to Do If Your Medicare Advantage Plan Denies Treatment or a Prescription
As health care costs rise, Medicare Advantage plans have been increasing the use of prior authorizations for medical services or prescriptions that your physician may recommend.
This is one of the main trade-offs with Medicare Advantage plans: They offer networks of doctors and specialists for insurance that's similar to group health plans, and they often cost just a few dollars a month (or are free) and include additional benefits like dental and vision — and even gym memberships or food delivery services.
But what if you are denied for a service your doctor recommends? Here's how to handle it.
How PBMs Drive up Drug Prices
Pharmacy benefit managers have become woven into the fabric of the health insurance system, but their role is increasingly being questioned as health plan enrollees, employers and the health plans themselves are not benefiting and may actually end up paying more for their medications.
Critics say that PBMs employ several strategies that increase the financial burden on both patients and health plans. This article explains.
How the L.A. Fires Will Affect Your Insurance
The fires that have ravaged large swaths of homes in Los Angeles are likely to significantly alter the California homeowner's insurance market and policyholders may need to brace themselves for surging premiums, policy non-renewals and uncertainty.
These fires will result in record payouts by insurers. Preliminary estimates on Jan. 14 were that the fires had so far caused $20 billion in insured damages, a number that's likely to rise if they continue burning. The fires will have significant insurance consequences for all homeowners in the state.
Many Group Health Plan Users Make Costly Mistakes
Employees who are unfamiliar with how to access care using their group health insurance can inflate your plan costs and how much they pay out of pocket.
Those who may not use their health plan much, or at all, may end up going to the emergency room for an issue that could have been handled by a general care physician in their plan network. While they may not think much about the added cost when they seek non-emergency care in the ER, they do when they get a bill in the mail later.
This is a significant problem, especially among younger workers. Here's how you can help.
The Top Five Health Conditions Driving Insurance Costs
A new study has identified the top five health conditions that are driving the overall cost of group health plan outlays, and without which spending would actually be falling.
The report is enlightening, and employers can use the findings to offer programs aimed at education and prevention to help control their employees' health care costs and cut into health insurance premiums paid by both employers and workers. What are the five conditions and what can you do to help your employees?
Group Health Plan Trends for 2025
As health insurance costs continue to rise at an uncomfortable pace, employers in 2025 plan to shake up the status quo with their health care vendors, particularly those focused on reducing pharmacy spend, a main cost driver, according to a new report.
To address spiraling costs, they will also focus on educating their staff about the importance of prevention and immunizations and guiding them to use specialized services that focus on managing chronic conditions.
Here's a look at the main strategies employers said they were likely to pursue this year.
Avoiding Wage & Hour Lawsuits in a Connected, Remote Work World
While wage and hour lawsuits filed against employers around the country declined between 2022 and 2023, there were still nearly 6,000 complaint filings under the federal Fair Labor Standards Act.
These types of complaints are the most common employee actions against employers and they typically cover failure to pay workers for hours worked, overtime infractions or requiring them to work during their lunch period. With the onset of remote work and mobile devices, the chances of an employee working off the clock have increased substantially.
Don't Let a Subcontractor Derail Your Safety Efforts
When running your construction operation, one of the biggest challenges is preventing subcontractors' and suppliers' safety practices from interfering with your own safety program.
While you may consider a number of factors when vetting a new subcontractor or vendor, one area that is often overlooked is their workplace safety practices. This is a mistake and can cost you dearly if one of their workers causes an incident at your worksite.
Running FMLA Concurrently with Workers' Comp on Serious Claims
Employers who suspect an employee will be out for an extended period of time after a work injury may want to consider running federal Family and Medical Leave Act benefits concurrently with workers' compensation benefits.
This nexus between a federal law and state laws governing workers' comp is an important tool to protect the employer's and employees' interests when the injury meets the criteria of a "serious health condition."
The danger to the employer of not running FMLA with workers' compensation is that the employee would still be entitled to FMLA leave once the workers' comp absence has expired. But you have to do it by the book. Here's how to get it right.
Don't Neglect Your Car's Tires; They Are Lifesavers
If you own a car you know it's never fun to fork out money to fix things like replacing worn-out parts or parts that break, such as a belt or drive shaft. Maintenance is also part of the package. While some maintenance tasks may not be urgent, there are four items on the car that you should replace when they are worn or damaged: your tires.
Tires are the only part of the vehicle that touches the road, and it's important that they have enough tread on them to handle your local conditions, particularly rain, snow or sleet. Other issues that can compromise safety include uneven wear or damage to the tire sidewall.
AB 5 Exemption for Construction Trucking Operators Expires
A temporary exemption that construction trucking providers had enjoyed from the controversial AB 5 law, sunsetted on Dec. 31. AB 5, which took effect in 2021, created a higher standard for determining who is a worker or a contractor in California.
This expiration will require employers who had benefited from the exemption to now apply a three-pronged test (known as the "ABC test") to determine an outside worker's status as either an employee or an independent contractor.
How Self-Employed Individuals Can Retire Smarter, More Comfortably
The ranks of the self-employed grow every year in the U.S. as more people explore the dream of running their own business.
By doing so they often give up one of the main benefits of working as an employee: a 401(k) plan with some type of employer matching. And people who choose to pursue careers with government and municipalities often get some type of pension as well, that is paid out depending on their years of service. But often, self-employed individuals don't have that luxury.
This item sets out some retirement-planning steps you should consider taking if you are self-employed.
Taking the hassle out of insurance agency marketing.
Our Blog
- Five Tips to Build Your E-mail ListBuilding a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List
- Use Newsletters to Bolster Your Insurance Agency BrandNewsletters are a great way to maintain constant contact with your target audience while at the same time enhancing brand awareness. With careful attention, newsletters can serve as a powerful marketing tool for your agency…. Read More Use Newsletters to Bolster Your Insurance Agency Brand
- Choosing the Right Articles for Your NewsletterWe all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter