Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners

Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
Are Your Benefits Enough to See Employees Through a Crisis?
Middle-class families — those with incomes of between roughly $50,000 and $180,000 per year (depending on where they live) — are becoming increasingly reliant on workplace benefits to ensure their financial well-being in case of a disability or critical illness.
Simple health insurance is insufficient to carry the load. The loss of a breadwinner's or caregiver's financial contribution through death or disability is often devastating. Here's how you can help.
The Importance of Reconciling Your Employee Benefits
Many organizations assume that once open enrollment ends and payroll deductions are set, everything will continue to run smoothly. In reality, enrollment changes, life events, terminations, plan switches and billing delays routinely create discrepancies that can quietly cost both employers and employees money.
That's why it's important for employers to conduct regular reconciliations of their benefits offerings.
Create Your Own Pension Plan with Lifetime Income Annuities
For most retirees, maximizing the amount of income they can take from their portfolio with minimal tax implications is their main financial objective. This is the one thing that makes everything else possible.
Being able to enjoy time with grandchildren, play golf or travel and secure your savings against the need for long-term care all hinges on your ability to convert your retirement nest egg into income that will last you and your spouse for a lifetime.
In other words, you need a secure income beyond Social Security and your required minimum withdrawals from your retirement accounts. Fortunately, you can create your own pension.
Voluntary Benefits Lawsuits Add Fiduciary Concerns for Employers
Plaintiff's lawyers are breaking new ground by suing employers for allegedly failing in their fiduciary duties to manage their voluntary benefit plans, including dental, vision, accident insurance, critical illness, cancer and hospital indemnity benefits.
These class action lawsuits typically allege that employers exercise sufficient control over these plans to trigger fiduciary duties under the Employee Retirement Income Security Act and that those duties were breached. Once ERISA applies, employers can face claims tied not just to plan design, but to the prudence of benefit selection and monitoring.
Employers Experiment with Direct-to-Consumer Access for GLP-1s
Employers grappling with the cost and complexity of GLP-1 drugs are increasingly testing a workaround: steering certain employees to direct-to-consumer arrangements that operate outside the company's health plan.
The shift reflects a growing tension for benefits executives: how to manage soaring GLP-1 demand while preserving affordability, plan sustainability and clinical oversight.
EEOC Rescinds Biden-Era Harassment Guidance
The U.S. Equal Employment Opportunity Commission in January 2026 rescinded Biden-era workplace anti-harassment and discrimination guidance mainly focused on protections for LGBTQ+ individuals and breastfeeding and pregnancy-related issues.
The move, which came after the EEOC achieved a quorum and a Republican majority, follows through on the policy priorities of the Trump administration. However, despite the rescission, employers may still face harassment and discrimination lawsuits from employees covered by the guidance.
How to Handle a Premium Audit
The Dreaded Insurance Audit
If you run a business, at some point you'll be contacted by your insurer telling you they need to conduct an audit of your coverage to make sure you are being charged the appropriate premium.
For workers' comp policies that means looking at your head counts, hours worked and the type of jobs your workers are doing to see if any of those elements have changed since the policy took effect. They'll ask for a lot of documentation. It sounds stressful, but there's a way to handle these audits and it just takes some preparation.
Why Every Business Needs Hired and Non-Owned Auto Coverage
Even if you have company cars or a fleet of vans, occasions may arise that require an employee to run an errand in their personal vehicle or one of your employees needs to rent a car while on a business trip visiting a client.
In these circumstances if you don't have the proper coverage, you could be leaving your organization exposed to liability if an employee injures a third party in an accident. Here's how to protect your company against this.
Why Older People Tend to Be Happier Than Younger Folks
People who are older than 60 are generally happier than younger adults and teens, new research has found.
According to a survey on happiness and aging by banking giant HSBC, people are the happiest between the ages of 60 and 80. Why is this, and what can you do to lead a fulfilling life as you age?
Exercise and Depression: How Movement Can Lift Your Mood
Exercise can do more than improve your physical health. Research increasingly suggests that regular movement can also reduce symptoms of depression, improve emotional well-being and help build a positive attitude as you tackle the day.
While exercise is not a replacement for therapy and other treatments for people with depression, it can help some people better cope.
Accident Insurance Pairs Well with High-Deductible Health Plans
More and more Americans are being saddled with high out-of-pocket medical expenses after an accident, especially those enrolled in high-deductible health plans.
Depending on the deductible, a broken leg can end up costing thousands of dollars out of pocket before health insurance kicks in, a sum that many people struggle to scrape together. If you are concerned about the potential for large outlays after an accident, there is an inexpensive option that can provide an important backstop: accident insurance.
Stealth Trends Driving Workers' Comp Premiums
While employers' main priority for containing workers' comp costs should be workplace safety, they also need to keep an eye out for three stealth factors that can nudge their premiums higher.
Where employees work, what they do from day to day and how production technology affects workplace behavior are all often flying below the radar for many employers, who may be hit with higher premiums after an insurer audit and worker reclassification. In addition, technology designed to increase productivity — like wearables — may actually raise the potential for workplace injuries.
Our Blog
- Increase Sales and Retention with an Agency NewsletterYou probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, account rounding, identifying coverage gaps, client retention and referrals. Let’s look at each stage to get an idea of… Read More Increase Sales and Retention with an Agency Newsletter
- Harness the Power of Newsletters as Effective Marketing ToolsAre you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
- Newsletter-Sending Tips to Avoid Spam FiltersSpam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters







