The economy can be like a speed trap for your business. As soon as the economy starts to tank, your phone stops ringing and your business suffers. Initially, you may try to convince yourself that… Read More Marketing Even More Important in This Down Economy
Are Newsletters Too Old School?
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,… Read More Are Newsletters Too Old School?
Your Agency Newsletter As a Sales Tool
When you start a direct marketing campaign, you must design the perfect pitch. Think about it, you have one shot to dazzle your potential client with your copy. With the amount of money you spend… Read More Your Agency Newsletter As a Sales Tool
Do You Have Permission to Email?
Anyone with an email address knows what spam is, and if you’re like me you absolutely despise it. So as an email marketer, why would you want to risk associating your agency brand with that… Read More Do You Have Permission to Email?
Solving the Mystery of Spam Filters
Any agent with insurance email marketing experience knows all about spam filters. You can follow all the rules and still find some of your emails lost in cyberspace. Even with a permission-based mailing list, you’ll… Read More Solving the Mystery of Spam Filters
11 Tips to Increase Your Email Newsletter Open Rate
Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not… Read More 11 Tips to Increase Your Email Newsletter Open Rate
Email Newsletters: A High-Powered Marketing Tool for Agents
In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently,… Read More Email Newsletters: A High-Powered Marketing Tool for Agents
How Often Should You Send Your Email Newsletter?
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail… Read More How Often Should You Send Your Email Newsletter?
Turn Heads with an Effective Newsletter Campaign
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is… Read More Turn Heads with an Effective Newsletter Campaign
Client Communication is Key in a Tough Economy
Obviously, it’s always important for advisors to stay in touch with their clients. But in tough economic times like these, client communication becomes absolutely critical. Whether you work with individuals or businesses, one thing is… Read More Client Communication is Key in a Tough Economy