As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because… Read More Saving Time and Money with a Newsletter
The Benefits of Offering Both Email and Print Newsletters
Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the… Read More The Benefits of Offering Both Email and Print Newsletters
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust…. Read More 5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an… Read More Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in… Read More Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
Four Ways Newsletters Help Reinforce Client Loyalty
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you… Read More Four Ways Newsletters Help Reinforce Client Loyalty
Perk Up Your Insurance Newsletter with Pictures
Pictures are a great way to help your newsletter content resonate more strongly with your readers. Pictures can help explain your perspective on the subject matter of your articles and give assistance to visual learners… Read More Perk Up Your Insurance Newsletter with Pictures
Three Easy Ways to Keep Your Readers Interested
In these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can… Read More Three Easy Ways to Keep Your Readers Interested
The Importance of Communication in a Turbulent Economy
Every day, whether they like it or not, your clients are bombarded with news about the troubled economy. They sit and watch as CEOs are replaced, new policies are discussed, and stock values rise and… Read More The Importance of Communication in a Turbulent Economy
Are Newsletters Too Old School?
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,… Read More Are Newsletters Too Old School?