We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter
Establish Yourself as an Insurance Expert and Gain Clients
Have you established yourself as an expert that can help your clients make the right decisions about their insurance and managing their risk? If not, you are missing an opportunity to further forge your relationships… Read More Establish Yourself as an Insurance Expert and Gain Clients
Content is King
Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that… Read More Content is King
The Crux: Keeping Your Clients Informed of Risks
How is your commercial insurance brokerage staying in touch with your clients during the year? Are you staying in front of them with e-mails that give them a heads up about news risks, or advice… Read More The Crux: Keeping Your Clients Informed of Risks
Five reasons to blog and why you need good content (Part 3)
You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful… Read More Five reasons to blog and why you need good content (Part 3)
As Fires Rage, Step Up to Help Your Clients
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone… Read More As Fires Rage, Step Up to Help Your Clients
Your Clients Don’t Want to Learn about Insurance
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is… Read More Your Clients Don’t Want to Learn about Insurance
Improving Your E-mail Open Rate
Everyone wants to get the best value from each marketing dollar spent. You’ve invested in an eNewsletter campaign. Now, how can you get the best possible open rate? There are several things to consider, and… Read More Improving Your E-mail Open Rate
Insurance Industry Missing Big Opportunity
As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers. According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,… Read More Insurance Industry Missing Big Opportunity
Study Shows Personalized Communications is Key to Retention
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –… Read More Study Shows Personalized Communications is Key to Retention