You Can Establish Yourself as An Authority
As an insurance broker your blog should be helpful to your clients. They should get something out of it.
You should regularly be posting content that is helpful to your target customers and provide them with information they can use. If you answer their questions about a new law that affects how they run their business or helps their company avoid a potential lawsuit, helps them manage their risk and other useful advice that dovetails with your services.
It may sound cliché, but if you establish authority and your target audience finds your posts useful, that can lead to more sales for you, as well as customer retention.
If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past – even before they were interested in purchasing anything from you.
InsuranceNewsletters.com has you covered if you hate writing. Our professional writers love writing and know the insurance industry and write credibly on the subject. They also stay on top of the latest trends, seasonal and geographic issues so that your blog can have current and content that is relevant to you and your clients.