Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going to go a little deeper into the concept of branding yourself and setting yourself apart by discussing the creation and implementation of your brand.
Create your brand. When we say this, you may automatically think, “I need a logo!” But that is only one part of the process. Your brand needs to tell your client who you are, what you do, and what they can expect from you. Create a tag line and mission statement that reflect your brand and purpose and think about how to incorporate it into all aspects of your business.
Maintain a professional website. Whether you use a professionally designed website or a free WordPress template, it needs to look professional. All graphics and design elements should be crisp, orderly, inoffensive and sensible. The content on the site should be professional and informative with no spelling or grammatical errors. Lastly, the content and the design must cohesively represent your brand. It should have the same colors as your logo and the content should carry a voice consistent with your tagline and mission.
Add a blog. Blogs allow you to post relevant content on your website while responding to current events and keeping your clients and potential clients informed. In addition, it gives your readers the opportunity to communicate with you through comments and develop a relationship with a foundation of trust. The blog should support and enforce your brand.
Be committed. One of the best ways to create, build and solidify your brand is to be committed to it. Always strive to represent the things your brand stands for. Remember, it’s not just a tag line and a pretty picture—your brand is you.
