As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers. According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,… Read More Insurance Industry Missing Big Opportunity
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Study Shows Personalized Communications is Key to Retention
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –… Read More Study Shows Personalized Communications is Key to Retention
How-To: Automatically Post Your Insurance Agency Newsletter on Social Media
Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way… Read More How-To: Automatically Post Your Insurance Agency Newsletter on Social Media
Marketing Tip: Email Only The People You Know
Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing… Read More Marketing Tip: Email Only The People You Know
Vital Content Marketing with LinkedIn
In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle. Content marketing helps you accomplish more, while using less of your valuable financial resources. And LinkedIn… Read More Vital Content Marketing with LinkedIn
ACA Update: America Needs Its Agents After All
The Affordable Care Act has been law for five years now and all signs indicate that the government is not doing a very good job selling insurance. Both online portals as well as salaried government… Read More ACA Update: America Needs Its Agents After All
A Quality Book of Business returns a Higher Revenue per Hour and a Higher Agency Valuation
Insurance Agencies that have a quality book of business deliver a much higher revenue per hour of staff time and are able to sell the agency at a premium when that time comes. What are… Read More A Quality Book of Business returns a Higher Revenue per Hour and a Higher Agency Valuation
Facebook Cracks Down on “Overly-Promotional” Posts
For years, financial professionals have been leveraging social media platforms like Facebook to reach their natural and extended markets. It’s been a lucrative practice for them. Naturally, it was only a matter of time before… Read More Facebook Cracks Down on “Overly-Promotional” Posts
Re-think Agency Communications
Insurance agents need to re-think the way they communicate with customers and prospects on-line. E-mail marketing is cost efficient and can deliver great results. But there are many things you can do to turn your… Read More Re-think Agency Communications
New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted
A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound… Read More New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted