Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced… Read More Content Marketing Strategies And Their Growing Importance
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Existing Client Marketing: The Smart Investment
You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling… Read More Existing Client Marketing: The Smart Investment
Newly Acquired Agency: Clients Don’t Know You
When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty… Read More Newly Acquired Agency: Clients Don’t Know You
Print Newsletters – What are they worth?
In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from e-newsletters to social media, is… Read More Print Newsletters – What are they worth?
Increase Sales and Retention with an Agency Newsletter
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just… Read More Increase Sales and Retention with an Agency Newsletter
Publish to Position Yourself As a Market Expert
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you… Read More Publish to Position Yourself As a Market Expert
Integrating Your Insurance Newsletter into Your Podcasts
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on… Read More Integrating Your Insurance Newsletter into Your Podcasts
Maximizing Your Social Networking Plan with Newsletters
There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately… Read More Maximizing Your Social Networking Plan with Newsletters
4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable… Read More 4 Tips for Creating a Forward-Worthy Newsletter
Newsletters Are Perfect for Cross Selling Other Coverage
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your… Read More Newsletters Are Perfect for Cross Selling Other Coverage