If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in… Read More Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
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Quick n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some… Read More Quick n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
Getting Started with Twitter: Guide for Insurance Agencies
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that… Read More Getting Started with Twitter: Guide for Insurance Agencies
Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web
In case you haven’t heard, the internet is making waves in insurance prospecting. Not only is it widening your network of referrals and prospects but it can put you in touch with an entire generation… Read More Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web
Quick n Dirty Marketing Plan Series Part 2: The Power of Print
The first step in developing the print portion of your marketing campaign is to determine what print items you want to have. Leave behinds? Postcards? Brochures? Seminar materials? Here is a list of some of… Read More Quick n Dirty Marketing Plan Series Part 2: The Power of Print
Quick n Dirty Marketing Plan Series Part 1: Elements of Design
2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects?… Read More Quick n Dirty Marketing Plan Series Part 1: Elements of Design
What Comes to Mind When Clients/Prospects Think About Your Agency?
Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going… Read More What Comes to Mind When Clients/Prospects Think About Your Agency?
3 Ways to Get Recognition for Brand YOU
One trip to a grocery store will tell you that there are a lot of choices to be made each day. If you want “o” shaped, fruit-flavored cereal for breakfast, it’s no longer a matter… Read More 3 Ways to Get Recognition for Brand YOU
Position Your Agency with Targeted Trade Journal Articles
You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a… Read More Position Your Agency with Targeted Trade Journal Articles
Email Newsletter Dos and Don’ts
With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets… Read More Email Newsletter Dos and Don’ts