A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail… Read More How Often Should You Send Your Email Newsletter?
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Turn Heads with an Effective Newsletter Campaign
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is… Read More Turn Heads with an Effective Newsletter Campaign
Client Communication is Key in a Tough Economy
Obviously, it’s always important for advisors to stay in touch with their clients. But in tough economic times like these, client communication becomes absolutely critical. Whether you work with individuals or businesses, one thing is… Read More Client Communication is Key in a Tough Economy
Quick ‘n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some… Read More Quick ‘n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
Gaining Maximum Impact from Your Agency Newsletter
Out of sight, out of mind. It’s a basic human tendency with as many implications to marketing as it has to more personal areas of life. One of the most common marketing mistakes is to… Read More Gaining Maximum Impact from Your Agency Newsletter
Harness the Power of Newsletters as Effective Marketing Tools
Are you in search of a relationship builder for your clients and prospects? A newsletter is an effective marketing tool for insurance and financial services professionals, as well as a way to keep clients informed… Read More Harness the Power of Newsletters as Effective Marketing Tools
Wiring Your Marketing Campaign: Go Digital with Your Client Newsletter
It’s a wired world. Have you wired your marketing campaign? To build relationships with your clients and prospects, speak to them through the communication channels they utilize. Chances are that your target audience uses e-mail… Read More Wiring Your Marketing Campaign: Go Digital with Your Client Newsletter
Tips for Writing an Effective Email Newsletter Subject Line
If your email subject line doesn’t pique a reader’s interest and entice them to open your message, whatever you’ve written inside won’t matter. Writing an effective subject line, however, is no small challenge. You only… Read More Tips for Writing an Effective Email Newsletter Subject Line
Effective Marketing Strategies for the Senior Market
The senior market, people over the age of 55, in the United States is the fastest and largest growing segment of the American population. Senior citizens for the most part are educated, intelligent, and certainly… Read More Effective Marketing Strategies for the Senior Market