Building a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List
Use Newsletters to Bolster Your Insurance Agency Brand
Newsletters are a great way to maintain constant contact with your target audience while at the same time enhancing brand awareness. With careful attention, newsletters can serve as a powerful marketing tool for your agency…. Read More Use Newsletters to Bolster Your Insurance Agency Brand
Choosing the Right Articles for Your Newsletter
We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter
Content is King
Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that… Read More Content is King
Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is… Read More Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can… Read More Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
Five reasons to blog and why you need good content (Part 3)
You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful… Read More Five reasons to blog and why you need good content (Part 3)
Five reasons to blog and why you need good content (Part 2)
Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every… Read More Five reasons to blog and why you need good content (Part 2)
Five reasons to blog and why you need good content (Part 1)
As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any,… Read More Five reasons to blog and why you need good content (Part 1)
Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes… Read More Insurance Agency Newsletter Secrets