Building a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List
Use Newsletters to Bolster Your Insurance Agency Brand
Newsletters are a great way to maintain constant contact with your target audience while at the same time enhancing brand awareness. With careful attention, newsletters can serve as a powerful marketing tool for your agency…. Read More Use Newsletters to Bolster Your Insurance Agency Brand
Choosing the Right Articles for Your Newsletter
We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter
Establish Yourself as an Insurance Expert and Gain Clients
Have you established yourself as an expert that can help your clients make the right decisions about their insurance and managing their risk? If not, you are missing an opportunity to further forge your relationships… Read More Establish Yourself as an Insurance Expert and Gain Clients
Content is King
Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that… Read More Content is King
Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes… Read More Insurance Agency Newsletter Secrets
How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates… Read More How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
As Fires Rage, Step Up to Help Your Clients
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone… Read More As Fires Rage, Step Up to Help Your Clients
Your Clients Don’t Want to Learn about Insurance
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is… Read More Your Clients Don’t Want to Learn about Insurance