Are you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
Newsletter-Sending Tips to Avoid Spam Filters
Spam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters
Five Tips to Build Your E-mail List
Building a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List
Use Newsletters to Bolster Your Insurance Agency Brand
Newsletters are a great way to maintain constant contact with your target audience while at the same time enhancing brand awareness. With careful attention, newsletters can serve as a powerful marketing tool for your agency…. Read More Use Newsletters to Bolster Your Insurance Agency Brand
Choosing the Right Articles for Your Newsletter
We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter
Establish Yourself as an Insurance Expert and Gain Clients
Have you established yourself as an expert that can help your clients make the right decisions about their insurance and managing their risk? If not, you are missing an opportunity to further forge your relationships… Read More Establish Yourself as an Insurance Expert and Gain Clients
Content is King
Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that… Read More Content is King
Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes… Read More Insurance Agency Newsletter Secrets
How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates… Read More How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
As Fires Rage, Step Up to Help Your Clients
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone… Read More As Fires Rage, Step Up to Help Your Clients